For when you don’t know where to start - and you’re “not a good writer”. You know your brand inside out, but writing about it is another story. I’m the narrator ready to nurture with a strategic assessment. Let’s set your tone, define your target audience and celebrate your point of difference. With my creative direction, I’ll step in so you can stand out.
For when you need your website’s words to shout nice things about you. Sign me up for your whole site build, or have me overhaul your existing pages. I'll get visitors clicking in from Google and out through your shop, inject charm into your about page and add fanciful flair to workshops and events. SEO is intricately woven throughout all online offerings.
For when you need something to sound good so people buy it. Copywriting is a direct conversation with the consumer. But you want to sell a good night’s sleep, not the mattress. I'll woo your target market with a killer first impression, be it brilliant product names, clever taglines, inviting product descriptions, or your unforgettable brand story.
For when you need to get - and hold - your audience's attention. Thrill, don’t kill, your digital darlings. I’ll lure them to your site with meaningful blog posts and illuminate their inboxes with must-open EDMs. I’ll position you as the expert in your field, keeping your loyal followers and fresh admirers engaged. You’re the star of this show.
45
Projects Completed
15000+
Sentences Written
37
Happy Clients
The best way I can describe my job is I use words to make people shine. As well as writing content and giving creative direction, I’m a wellness and travel journalist and have spent more than a decade working in the Australian media and marketing industries. Some of my highlights are interviewing Mari Andrew about using creativity as therapy for Collective Hub, unearthing the best mid-flight meditation apps for Qantas, uncovering the country’s dreamiest wellness getaways for House of Wellness and investigating why we’re all drinking tequila wrong for Broadsheet. When you bundle up my background you get a person who can look at your offering, take the words out of your mouth and the vision out of your mind, and mould it into something meaningful. Something that exudes your essence, and makes an exceptional first impression. When we work together, your brand is bouncing around in my head during my morning yoga class, afternoon stroll and evening glass of red. That’s why I only take on a handful of clients at a time, and why I only work with brands whose work resonates. You’re here because you need someone to nurture your narrative. You want to build and connect to your audience. Then sell the idea you’ve spent hours dreaming, designing and making. But sometimes, you can’t find the bloody words. I can be your ray of anecdotal sunshine. I know your venture is much more than just a product (and a pretty face). It's a story. Let’s make it shine. Jenna Meade
Give me a rundown of what you need, and I’ll be in touch.
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Fiona
Timbrel Films
Working with Jenna has been one of the best decisions I’ve made for my business. Not only is she a lovely human and so easy to work with, but she’s made me sound so damn good! Jenna took the time to understand my brand and performed absolute word magic on my About page and Price Guide. Her process valued what was important to me while also highlighting what would be important to my clients, and created something so much better than I could have hoped for. I will definitely be recommending her to anyone wanting people to connect with their brand.
Dom
With Love Weddings
Finding Jen was one of the best business decisions we have made. The world of copywriting was new to us and was the one part of the business that really lacked. From our search online everything we came across was very dry and didn't have the personality we were looking for. Until we found Sunny Copy. Jen really listened and understood our little business from the get-go. She has elevated our brand and continues to make all our words shine bright.
Nat, Stef and Jo
Ivory Tribe
If you’re on the hunt for a superstar with words, declare the search over! Jen has been lighting up our lives with clever copy and the vibe always fits our tribe. Whenever we’ve needed to hit a deadline, or simply don’t have the words, Jen steps in and creates good quality copy that we always love.
Gail
Upstate Yoga & Pilates
It has been an absolute pleasure working with Jenna. Our brand has evolved over the past few years, and we engaged her to review and update our website copy. Jenna is a very talented storyteller and added a depth to our brand language that was missing. She really took the time to understand our story and evolution, and she was very open to feedback throughout the process. We ended up engaging her for more work than anticipated included media releases and staff bios. We will definitely work with Jenna again and would happily recommend.
Emma
emmapower.com
I actually cried I was so moved. Who I am, my delivery and my intention is so hard to encapsulate, but you did it perfectly. There are so many beautiful sentences, woven flawlessly and landing just right. I just read it again and got goosebumps. Jenna, you have such an important job! What a beautiful thing you do, to be a translator of messages in such an amazing way.
Sarah
Assemble Agency
Working with Jen is the easiest part of my day. She is an absolute pleasure to brief, and her writing just flows - every time. She takes my brain dumps and turns them into magic words. Amazing! Jen makes our words make sense at Assemble, and she is a super nice person too.
Alanna
The Locavorium
What an absolute pleasure to work with Jenna for my website, then again for my artisan chocolate bar range. Jenna employs a very thorough approach to understanding the needs and objectives of the project, and nailed the brief first time on both jobs. Not only is she amazingly clever and creative but she is simply a lovely person to work with!
Michaela
Paddock Dreams
Bloody brilliant Jenna! You are a star! Girl you make those words dance on the page; you are so talented. We love it so much - thank you.
Sarah
The Witch Apprentice
Your business needs this woman! I’m one of those people that has a million things going on in my head at once with no way to articulate what I want to say. Jenna was a magician at divining my message and putting it all into words that cleverly captured the essence of my brand. She had no trouble producing work for a niche market and she totally surpassed all of my expectations.
Lynne
Web Noise
Writing blog posts for our clients was a daunting task until we began working with Jenna. Her work has made a significant difference, and we’ve seen a remarkable 35% increase in social media followers and engagement across the board. Through Jenna we deliver remarkable content - on time and on message. And we always have a lot of fun along the way!
Jo
jobetz.com.au
I absolutely love it all so, so much. I cannot thank you enough. You’ve got it all spot on. You’ve covered everything so perfectly for me. I read it first and loved it, and I’m reading it now and crying! But happy tears, because this put a big smile on my face.